GISBA Almost Ready – Tell Your Friends

Leave a comment




As you can see, we are getting there. A lot goes into creating a platform like this from scratch so it is a process. But we are almost finished. We have a great developer who understands the industry and our goal is to make the platform easy to use, fully functional from the start and attractive in the process.

I am excited to get this started and I know there are a lot of other people in the industry that are just as excited as I am.

Please – tell your friends in the industry. Use Facebook, Twitter, Google+, email – whatever you can to let people know. The success of the group will be enhanced with quality members.


Also, if you haven’t already, please reserve your zip code here >>>>> HERE

Also, if you haven’t checked out the GISBA Manifesto, please read it >>>>> HERE

It’s Only April and Your Business Is In Trouble…

Leave a comment


This time of year is hectic for everyone in our industry. There is so much panic and anxiety. And I am not just referring to the new business owner or the smaller business owner in our industry. I am talking about everyone.

I just got off the phone with a business owner in Maryland. He is 14 years in business, generates around $800,000 in revenue and really knows what he is doing. It’s not very often I speak to a business owner in our industry that has everything in his/her business completely organized. It’s hard to do after all. Half joking, half serious he told me he was born with an obsessive-compulsive disorder, and he attributes his organizational skills to that condition.

But as we talked about his business he told me he is constantly on edge. He said “I feel like my business is always a few bad phone calls away from falling apart.”

After how he explained how smoothly his business operated and how it has grown every single year he has been in business, I had to ask him why he felt this way.

He said that he owned a car detailing business in the early 90′s and the business was very similar. He was organized, the business was growing, he had decent employees and he was in an area that did not present him with much competition. Then out of nowhere a new DIY car wash and detailing center was put up in a busy strip mall and his business closed down 2 years later.

Paranoid? Maybe. Prepared for the worst? He seems to be.

It made me think. This guy has a very nice business. He is paid well as an owner. He seems to have a good core of employees and he has systems in place to satisfy and retain his clients. But even he is on edge. Even he feels like things could make a turn for the worse in short order.

So when I think of all the lawn and landscape business owners out there who aren’t in such a good spot (like this guy is), it concerns me. I know that businesses come and go in every industry. However, nothing is more difficult for me to see or hear about is when a motivated, hard working business owner in our industry has to give up on his/her business.

Luck never hurts. But it is still about doing things the right way and being armed with the knowledge that will allow a struggling business owner to turn things around and make things right. It’s about decision making. It’s about a lot of things, I know, but if you are given the right information and guidance (especially from someone who has been there, done that), it cuts down on mistakes – hopefully the fatal ones.

So if your business is struggling or if you feel like you are on the verge of things falling apart, don’t be too quick to throw in the towel. Think things through. Evaluate your situation on paper (important). Figure out what mistakes you have made. Figure out where you are clueless (we all are clueless in some ways). Determine what needs to change. Once you have done this, feel free to email me at sean@lawncaresuccess.com and I will do whatever I can to help you.

The Manifesto of The Green Industry Small Business Alliance….Creating Our Brotherhood

Leave a comment


I want to make sure we are on the same page before you read any further, so I am going to define “Manifesto” and “Brotherhood”.


Manifesto (noun): a written statement declaring publicly the intentions, motives and views of the group

Brotherhood (noun): an association, alliance, society or community of people – both men and women – linked by a common interest, religion or trade


Now that we have that taken care of, I want you to know that we are about 10 days away from our exclusive/private group being ready to go. If you have read this blog or emails I have sent you are aware that what we are creating is something very different, very special and should have an impact on the lives and businesses of every one who joins our group.

This will not be just another “thing” in our industry. There are already plenty of “things” that exist. Unfortunately, those “things” have not been effective at helping the majority of the people in our industry. In fact, the majority (nearly 90%) of business owners in our industry are often overlooked and have never been provided with an option, tools or resources that enable them to grow their business, avoid common mistakes, teach them how to do things quicker and profitably, and provide an inside look into how others are managing and growing their businesses.

That is why our exclusive/private group is being created – The Green Industry Small Business Alliance – GISBA.


The GISBA Manifesto

We are a Brotherhood of serious, passionate, devoted, hard-working professionals and business owners in the Green Industry. The Green Industry is made up of many different types of services, including, but not limited to lawn mowing, lawn care, landscape maintenance,  hardscape design and installation, softscape design and installation, irrigation, lighting, water feature design and installation, excavation, tree care, sports turf management, pest control, and more.


We come together to accomplish 5 primary goals:

1.) To learn how to improve our businesses in every vital area – management, operations, sales, human resources, accounting/finances, marketing and customer service

2.) To share new ideas and best practices with our fellow members to improve our own businesses and the Green Industry as a whole

3.) We innovate as a group through brainstorming, building on each other’s ideas, and keeping informed on emerging developments

4.) We collaborate through conversation and interaction, both virtually and in person

5.) We learn from the shared successes and failures of other members of the group, as well as from invited speakers and experts


What We Believe

1.) We believe that as a group we are more knowledgeable and powerful

2.) We believe that our platform is the key to accomplishing our goals, both individually and as a group

3.) We believe that our group is not temporary, but instead a way to make new friends for life

4.)  We believe in treating all group members at all times with respect

5.) We believe in celebrating individual success as well as group success


What We Do

1.) We share, create and curate knowledge and experience

2.) We listen, we help, we grow

3.) We revolutionize the Green Industry

4.) We strive for individual and group success

5.) We take risks by questioning and challenging the old ways of doing things


Requirements to Join GISBA

1.) You must work for or own a legitimate business that pays taxes, employs people legally and is properly insured

2.) You must have a track record of experience in the industry

3.) You must be an active participant in the group

4.) You must be willing to keep all information/materials within the group – nothing may be shared outside the group

5.) You must want to learn, grow and succeed


Finally, the group will only be as effective and as helpful as we make it. Nothing on this scale, that is this affordable ($500 per year) has ever existed in our industry. It is our responsibility to continually grow and improve the group – one question at a time, one discussion at a time, one suggestion at a time and one member at a time.

If we do these things, anyone who becomes a member of GISBA will be a part of something not only very special, but also historic.

If you have not reserved your zip code yet, make sure you do so soon – zip codes are being reserved quickly.


Lock up your zip code — HERE


Should You Hire a Salesperson for Your Lawn and Landscape Business?

Leave a comment


Being a small business owner is not easy. This has been established many times over. If anyone knows this, it’s you. Your days are never long enough. There is so much to do and it always seems like there is very little time to get things accomplished.

On top of all the tasks you need to take care of every single day, you also need to grow your business. Word of mouth referrals are great and many businesses in our industry grow from this alone. But when it is time to take things to the next level, there is only so much advertising can accomplish for you and your business.

I am asked all the time if hiring a dedicated salesperson makes sense. A dedicated salesperson is not a foreman who works in the field three days a week and sells the other two days a week. A dedicated salesperson is not an office manager who tries to make phone calls and set appointments between all of their other responsibilities.

A dedicated salesperson is just that – dedicated to selling. It is their only responsibility. Their job is simple – sell more work.

Here are all the things to consider when hiring a dedicated salesperson for your business:


1.)   What kind of salesperson are you looking for and how to find them

2.)   Inside sales versus outside sales

3.)   Teaching them how to estimate

4.)   Providing them with the ammunition and tools they need

5.)   How to compensate the salesperson


I have laid out in detail these 5 steps in The Lawn Letter. If you haven’t subscribed yet, you can do so HERE

The Magazines & Media Companies Aren’t Happy With Me or Our Group

Leave a comment


I can’t remember who told me this years ago, but they said “You know you are making waves and scaring people when they start threatening you with attorneys and lawsuits.”

If that is true then apparently, the things I have been writing about and the creation of our exclusive/private group is creating a Tsunami in the LAWN & LANDSCAPE INDUSTRY.

Notice I put the phrase LAWN & LANDSCAPE INDUSTRY in all caps. I did so because today I received a threatening email from the publisher of LAWN & LANDSCAPE MAGAZINE. He said he was going to sick his attorney on me for violating their trademark, which is “Lawn & Landscape”.

Let’s see…


1.) Moose River Media, publishers of TURF Magazine, filed a federal lawsuit against me, claiming I was violating an agreement.

2.) I have been banned from LawnSite & PlowSite – the sites I owned, grew and managed

3.) Lawn & Landscape Magazine is threatening to sue me for supposedly infringing on their trademark


Coincidence? Of course not. Our group is going to be made up of LAWN & LANDSCAPE BUSINESS OWNERS helping one another and learning from one another….you know…the people who actually own, manage and operate actual LAWN & LANDSCAPE BUSINESSES.

If any other magazine, web site, media company or association would like to sue me, please email me any time at sean@lawncaresuccess.com….you may have to wait in line though.


Older Entries


Get every new post delivered to your Inbox.

Join 4,056 other followers

%d bloggers like this: