I want to make sure we are on the same page before you read any further, so I am going to define “Manifesto” and “Brotherhood”.
Manifesto (noun): a written statement declaring publicly the intentions, motives and views of the group
Brotherhood (noun): an association, alliance, society or community of people – both men and women – linked by a common interest, religion or trade
Now that we have that taken care of, I want you to know that we are about 10 days away from our exclusive/private group being ready to go. If you have read this blog or emails I have sent you are aware that what we are creating is something very different, very special and should have an impact on the lives and businesses of every one who joins our group.
This will not be just another “thing” in our industry. There are already plenty of “things” that exist. Unfortunately, those “things” have not been effective at helping the majority of the people in our industry. In fact, the majority (nearly 90%) of business owners in our industry are often overlooked and have never been provided with an option, tools or resources that enable them to grow their business, avoid common mistakes, teach them how to do things quicker and profitably, and provide an inside look into how others are managing and growing their businesses.
That is why our exclusive/private group is being created – The Green Industry Small Business Alliance – GISBA.
The GISBA Manifesto
We are a Brotherhood of serious, passionate, devoted, hard-working professionals and business owners in the Green Industry. The Green Industry is made up of many different types of services, including, but not limited to lawn mowing, lawn care, landscape maintenance, hardscape design and installation, softscape design and installation, irrigation, lighting, water feature design and installation, excavation, tree care, sports turf management, pest control, and more.
We come together to accomplish 5 primary goals:
1.) To learn how to improve our businesses in every vital area – management, operations, sales, human resources, accounting/finances, marketing and customer service
2.) To share new ideas and best practices with our fellow members to improve our own businesses and the Green Industry as a whole
3.) We innovate as a group through brainstorming, building on each other’s ideas, and keeping informed on emerging developments
4.) We collaborate through conversation and interaction, both virtually and in person
5.) We learn from the shared successes and failures of other members of the group, as well as from invited speakers and experts
What We Believe
1.) We believe that as a group we are more knowledgeable and powerful
2.) We believe that our platform is the key to accomplishing our goals, both individually and as a group
3.) We believe that our group is not temporary, but instead a way to make new friends for life
4.) We believe in treating all group members at all times with respect
5.) We believe in celebrating individual success as well as group success
What We Do
1.) We share, create and curate knowledge and experience
2.) We listen, we help, we grow
3.) We revolutionize the Green Industry
4.) We strive for individual and group success
5.) We take risks by questioning and challenging the old ways of doing things
Requirements to Join GISBA
1.) You must work for or own a legitimate business that pays taxes, employs people legally and is properly insured
2.) You must have a track record of experience in the industry
3.) You must be an active participant in the group
4.) You must be willing to keep all information/materials within the group – nothing may be shared outside the group
5.) You must want to learn, grow and succeed
Finally, the group will only be as effective and as helpful as we make it. Nothing on this scale, that is this affordable ($500 per year) has ever existed in our industry. It is our responsibility to continually grow and improve the group – one question at a time, one discussion at a time, one suggestion at a time and one member at a time.
If we do these things, anyone who becomes a member of GISBA will be a part of something not only very special, but also historic.
If you have not reserved your zip code yet, make sure you do so soon – zip codes are being reserved quickly.
Lock up your zip code — HERE